The 18th Annual Governor’s Awards Program was held on Thursday, October 23rd at the Seattle Airport Marriott. This award is presented in partnership by:
Washington State Governor’s Committee on Disability Issues and Employment &
Washington State Business Leadership Network (WSBLN)

The goal of the program is to recognize employers (Public, Private and Non-Profit) for their efforts to recruit, hire, and promote the employment of individuals with disabilities and individuals with a disability who have significantly enhanced the empowerment of people with disabilities.

The event was beautiful. Andre and I (JBar) sat at a table with representatives of the community, both business owners, corporate heads of national enterprises and senior governmental officials. It was a bit nerve racking to say the least. The conversation was light but often way over my head. As such, these leaders of the community visited with Andre and I as equals; what an amazing experience. Unfortunately they would not commit to using us to build their next websites, but at least they have our card.

The meal was excellent and bottomless.

Andre and I were presented with a certificate for Roadside Multimedia being nominated. We shook hands with James Morris, Chairperson of the Governor’s Committee on Disability Issues and Employment, and Karen Walters, Executive Director of WA State Business Leadership Network. We then posed for pictures.

The experience was an honor. Thanks to Chris and Shannon for allowing Andre and I to represent Roadside Multimedia.

James Morris, Andre Walker, Jonathan Barton, Karen Walters

Tall Tale Tellers!

Lynn has proven herself, once again, to be the most gracious of hostesses in hosting our RSMM picnic. Employees and families enjoyed a feast of grilled delights and a number of us had opportunity to display their prowess at volleyball and fire building.    Terese/Webmaster Services

Roasting marshmallows. Yum!!!

Feeding my canary Maxwell this morning and listening to him pouring out his joie-de-vive in song, I suddenly remembered that it was one month ago that I first started working here at roadsidemultimedia.

I can’t believe how fast the past month has gone. It’s been overwhelming at times. The #1 rule of copywriting is “know your product or service”. As a new employee I’ve been trying to learn as much and as fast as I can about roadsidemultimedia as a company and about the products they offer. It’s been eye opening to me to see how much work goes into developing, designing and building a website for our clients.

A website gets passed through many different hands before it becomes one of the dazzling sites for which we’re well-known. Copy-writing is just a small element but it makes me feel very proud to see my work on our clients sites. If I could express my feelings in joyous birdsong, like my canary, I would. But since I can’t, let me just state here how happy I am to be a part of the roadsidemultimedia team.

Cindy/Copywriting Services

Our community here is really supportive and fulfilling, in the office, and even out of the office. I’m always amazed when I learn new things about our teammates here. It was great to find out that our own “DW”- one of the Area-51 guys who shoot our amazing website videos, has a large amount of experience knowing how to touch people emotionally through live entertainment. One weekend ago, DW actually took time out of his busy schedule to watch my performance; bringing his exceptional audio-quality expertise and personality too.

Although I have worked with him on many projects, I personally got to see and understand why so many of our clients are happy to have worked with him on their video projects. He dedicated so much of his time to helping me create the perfect atmosphere, to really reach people and deliver a great experience. It’s what he does for our clients when he travels to their offices and works alongside their patients to deliver exciting, heartwarming website videos that make all the difference.

In fact, after the Area-51 experience with Cole and DW this month, here’s what one of my client’s had to say:

“In my opinion, these two guys ROCKED! All the patients felt so relaxed and at ease. I feel very confident that everything we filmed will look perfect!!! Both Cole and David Wayne were great – full of ideas!”

I know what she means… DW’s input really helped me to express myself through music better and to interact with people in a way I had only started to do before. My next performance was so much more fulfilling an experience. Not only was the sound quality really improved, but he provided real constructive feedback which made me feel completely different about what I could really do – he believed I was able to do things with which I didn’t credit myself. Knowing that made a total difference. I really look forward to the next opportunity to work alongside someone with such a talent for touching people’s emotions through new technology! I know the valuable things he taught me will carry over, not only in my personal pursuits, but in working daily with our clients who want to accomplish the same things with their website viewers.

Julie/New Development

We also completed – and launched – a fantastic design unique to this client. From top to bottom, the new topseattledentist.com site is a real step-up to this client’s previous HTML-only site. It’s a really large Flash site full of information. It has sixteen different pages, and it not only fills the entire screen with large, beautiful graphics – but the latest in sizing technology by our department means every one will be able to see how great it is. Wow, he was really thrilled.

It was really exciting for us to see the end result of working with this client, who himself is a premier marketing professional. He wrote, “Hi Julie, everything looks really great. Nice work. Looks like we’re ready to launch.” I can’t wait to hear what their new patients think of the new online look!

It’s one reason why my experience here at Roadsidemultimedia is really rewarding.

Even more exciting is working with them to take their website to the next level… the next project to enhance this site will be working with the Area-51 guys to bring life to the doctor’s website, with video testimonials and biographies. They’ll be incorporating a new feature too… smart, new shooting that virtually takes the viewer right through the doors of the practice, and into a great experience with the doctor and team themselves. These aren’t the old “virtual tours” that used to be the latest and greatest, five years ago. This is exciting video – with action and realism, and it’s one way our teams set ourselves apart.

Julie/New Development

The past two weeks have been ground-breaking for New Development.

Last week, Justin and I worked alongside a client, to complete and create something visually fantastic. I was so impressed with how he used his honed skills and dedication – he really rose to the occasion, along with everyone else on our design team. The video graphics in Flash, with glowing embers, flaming fire, and dazzling lens-flares really sets the client’s website apart from their competition.

The hard work put into this crafted design was really felt by the client. She wrote,

“Hi Julie… WE LOVE IT!!! THANK YOU!!! WE APPRECIATE EVERYONE’S HARD WORK! WE’VE GOT THE LOOK!”

Julie/New Development

I remember thinking just how beautiful Seattle looked as I passed Lake Union at 4:30 in the morning on my way to the airport. The city was still sleeping as I punched the Acura NSX down I-5 southbound through the crisp morning air. There was no traffic and the cars horsepower beckoned me to open her up… so I did, kissing triple digits and holding that embrace to savor the thrill as I bombed down a deserted Interstate.

This was my first job with Roadsidemultimedia, I had been hired the previous week as a Video Producer, and now I was going to my first shoot, with the company, which was in Nashville, Tennessee for a Dr. Cummings.  I was meeting D.W., (David Wayne), at Sea-Tac airport, he was the Photograpgher at Roadsidemultimedia and this would be our first real shoot together, I was looking forward to the trip.

I weaved the NSX through the sparse traffic like a snowboard on the backside of “steep and deep” gently carving across the four lanes of traffic as the engines throaty rumble gobbled up the asphalt.  Both hands on the wheel and scanning far ahead, the tach read 5500 rpms and I was making a buck eleven, my concentration was broken by the sound of my cell phone ringing.  It was “D.W” I let off the accelerator as the cars momentum slowed.

“David, how are ya?”

“Ugh….” his voice was groggy “I just woke up man,… my alarm didn’t go off”

“Bloody hell!  We’re punching out in short order!”  I was concerned and my mind was racing to sort out how to make the situation good.”

The phone was silent.

“GOT YA!!”  He said with a laugh that radiated through the phone and into the cockpit of the NSX.

“You Bastard!”  We both laughed.  “You’re a Bastard, you know that!”  We both laughed some more.

“I’m on the shuttle, I’ll be at the ticket counter in 5 minutes.”  D.W. told me while chuckling

“Alright then, I’m just a few away, I’ll see you there.”

“Sounds good.” He said, still laughing

“Cheers.”

“See ya!”  D.W. replied

It was a great way to start our trip and it solidified my thoughts that D..W. and I would work brilliantly together.  D.W. has worked fashion photography for 25 years and I’ve worked Broadcasting for 20, between the two of us we bring a lot to the table and we’ll have a lot of fun along the way as well.

I expected some teething pains as we both acclimated to working together but surprisingly there really weren’t any.  The shoot in Nashville went extremely well, and I was very happy with the footage that we took.

After two long days of working w/ Dr. Cummings and his crew I will say that you’d be hard pressed to meet a better group of people.  These folks shine in EVERYTHING they do. We really had a great time working with the bunch and I consider them friends if not my family in Tennessee and look forward to seeing them again in the future.

Now D.W. and I are back at Roadsidemultimedia with all the video footage in the “can”, (computer), and ready for post.  Our schedule is a push in “Area 51”, (The name I gave the video production studio), as we prepare for several shoots on the horizon and finish editing the ones already in the can.  With scripting, talent, travel, shooting, post and all the coordination that goes with that, we’ve our hands full which is just the way we like it.

With that I’ve to get back to work, so until next time  “keep on truckin’ my friend!”

-All the best- Cole Hatcher

Part II: Getting Seen

Previously, a company might spend thousands of their budget with ad campaigns and mailings. Unfortunately, someone who is not interested in a service at that point in time, would likely ignore or discard the information. However, Search Engine Marketing means that those persons are already interested in your services. We want them to find your establishment, on the front page, before your competition down the street. We know a website provided by Roadside Multimedia Inc. will turn your browser into a new client, but it takes continual effort to make sure they find your site.

If your establishment or website is newer, you are especially in need of strategic online marketing. Why is this? Today’s most common search engines often put website addresses in a probationary time period, before considering a website as legitimate. Even with a small online presence, but no new or revised content for several months, no optimized keywords or region searches, not being listed in online directories, or not having been submitted for optimal positions like Google Onebox or sponsored clicks, new customers will likely never see a website.

With all the effort involved in getting you to the top, and keeping you there on a continual basis, you’ll see why trusting a cutting-edge Optimization service offered by Roadside Multimedia Inc., is a great way to assure you’re taken care of. With the search engine companies revising their methods regularly, Roadside Multimedia Inc. keeps up with the latest in online marketing strategies, and will show you in detailed reports everything you need to know about our service, working for you.

The combination of a great website and great positioning is the best investment you can make, putting the power of technology to work for you, in creating unlimited opportunities to make new clients.

Julie

New Development

Roadside Multimedia Inc. is unique in the field of online marketing, and has taken steps toward efficiency to better serve our clients. By organizing ourselves into focused teams, our aim is to be a well-oiled machine ready to take on the requests of our clients Each team is made up of individuals that are very dedicated to their fields, allowing for more increased productivity and exceptional customer service.

Part I: Your Online Brochure to the World

In this new Millennium age, people expect a legitimate business to have an official online presence. Oftentimes not having, or finding, a website takes away credibility from a practicing business – especially if competition has new, exciting and up-to-date information and is reaching out and communicating with people.

A new and regularly updated website tells your potential clients:

• You care about your clients and customer service – because you make it possible to communicate with them easily, and at a time and way convenient for them

• You care about your establishment, and are always improving or reinventing

• Your establishment is not only open for business, but stays current and up-to-date on the latest advances in your industry

• You want to make their experience an enjoyable one… that’s why the time was taken to produce visually beautiful, interesting, informative, and expert columns – or even offer them the latest in video, so they can hear and see you and your accomplishments

• Your establishment is personable and friendly… that’s why they can learn about you, your goals, get to know faces or names, and learn why they can trust you

• You’ve made it easy for new clients to make a decision – with you!

Roadside Multimedia Inc. can create for you a beautiful, professional face to the world with just about any size budget.

A website can look as beautiful and professional as traditional brochures… but can easily be updated if your phone number or address changes, or if you add products or services to your roster. You can interact with customers in ways not possible with traditional brochures – from providing detailed online directions, to email, video segments or interviews, to submittable paperwork, and instant online customer chat. The ways you can reach out to potential clients through technology are faster, easier, and better than ever.

Now that you’ve seen what your corporate identity via the Internet can do for you, learn how to combine this powerful tool with the most important factor on the Internet today…

What makes a good domain name? Something catchy, maybe something that rhymes? Does it matter what the domain is called for search engines? The domain support team at Roadside can and will help you find the best possible domain name if you don’t already have one. You may ask, “Is it hard to transfer my domain to another registrar? And if I do, will my site go down?” The answer is: NO! We strive for perfection in this regard, because we understand that your website being up directly affects your business. We have talented members here that can assist you in these matters to make it as easy as possible. So why not give it a shot.

Tyler Kelly
Domain Support
Webmaster Services
Roadside Multimedia